Cummins, the century-old maker of diesel engines, announced on Wednesday that it would launch an entirely new brand leveraging Cummins' global footprint and years of innovation to focus entirely on zero emissions power for every application from trucking to powering homes.
Cummins CEO Jennifer Rumsey announced the new brand, Accelera, at an in-person and live-streamed event in Washington D.C., where she expanded on the company's recent fuel-agnostic philosophy, and extended it to Accelera's mission of fully zero tailpipe emissions.
Rumsey said Accelera would call on Cummins' "unmatched global scale and footprint," its "strong relationships with customers and partners," and its "deep understanding of customer applications" to launch the new brand.
[Related: Cummins' new 48-volt 10-liter engine slashes emissions while improving fuel economy]
"We are announcing today a new brand for our new power business; a business that has the broadest range of zero-emissions technologies to support the commercial and industrial vehicle application," said Rumsey. "We have a leading position today in zero emissions technologies and are really building up our capabilities. It's time that we were recognized as both an engine solutions provider, and an also a zero emissions solutions provider."
The announcement comes on the heels of Rumsey's speech at the Green Truck Summit in Indianapolis on Tuesday, where she said "you can see a future where the need for engines will decrease," and touted the company's five recent acquisitions in the space.
Rumsey on Wednesday said Cummins' New Power Business has grown and is projected to do between $350 and $400 million this year, which she expects to grow to between $6 billion to $13 billion by 2030.
