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The rEVolution will not be televised (or forced)

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Updated Nov 2, 2022

I broke a personal record last month. 

It took $100 to fill up my pickup.

I've been driving for more than 25 years and in that time I've have had various vehicles, each with varying degrees of fuel economy and various size fuel tanks. I've come close a few times, but I never crossed the century mark – until June 14.

In a case of really pitiful timing, my wife and daughter each also got gas that day, so the Cannon family dropped more than $200 at a gas station without even a slice of Hunt Brothers pizza or a pecan log to show for it.

There's plenty of opinions out there (mostly on social media) that high gas prices will force electric vehicle (EV) laggards to the dealership in search of relief, and that trucking will be right behind.

$100 to fill up at the gas pump$100 for a single fuel-up was a personal best for me (or was it a personal worst?)The logic feels like it makes sense. Putting $100 into my gas tank stung, but truck drivers and fleets every day are spending 10 times more (and then some) per truck. The prospect of slashing the cost of a $1,200-plus fill up has got to be appetizing, right? If only it were that simple. 

Migrating the general public toward EVs, I believe, is going to be fairly easy. Many passenger vehicle OEMs are already making known they will stop manufacturing internal combustion engine (ICE) vehicles by the end of the next decade. You either get on board or you figure something out.