Ryder's COOP program puts idle equipment to work

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An ongoing challenge Ryder (CCJ Top 250, No. 14) and thousands of fleets across the country battle is idle equipment.

Ryder let that common problem serve as unifying call to action when they launched their vehicle sharing platform COOP in 2018.

Now a dedicated website and app has become so popular that COOP has seen 250% year-over-year growth since rolling out four years ago.

Their growing online presence, which Ryder likens to Airbnb, is not only helping Ryder itself to rent more of its equipment it’s also helping more than 10,000 fleets across the country generate revenue from trucks, trailers and vans that otherwise would be sitting around unused.

Ryder reports that COOP provides additional rental vehicle inventory to supplement Ryder’s rental fleet; provides additional rental vehicle inventory to supplement Ryder’s rental fleet; and helps Ryder lease customers sub-lease their vehicles as needed when they are idle.Ryder COOP“I'm getting revenue on assets that basically sit for six months,” said Cliff Riegler, fleet manager at Home City Ice, based in Cincinnati, Ohio. “It’s a big deal. We’re not talking chump change. We’re getting a negotiated number that Ryder gives and I think they’re very fair on the daily rates we get. I’m not going to complain at all.”