A new mobile app that aims to help carriers reduce heavy administrative labor via systems automation has hit the North American market.
NorthStar Digital Solutions (NDS), the 2019 Polaris Transportation Group (PTG) spinoff software division, recently partnered with Radaro, an enterprise technology platform that streamlines less-than-truckload and freight deliveries, to create the FR8Focus app that aimed at helping carriers connect, track and manage their fleets in real-time.
“FR8Focus is about more than a single piece of technology. It’s about flawlessly combining an assortment of technologies to solve industry-wide issues. Operations can see their entire fleet(s) on the road at a glance, communicate with drivers instantly and adjust schedules ad hoc,” NDS COO Dave Brajkovich said in a news release. “From a carrier’s customer standpoint, we have eliminated a lot of frustration. When they see real-time route flows and receive instant notifications, there is no longer a need to ask where their shipment is.”
PTG hired Brajkovich, with his experience in automating business systems, as its chief technology officer in 2018 to lead its investments in technology and drive new digital capabilities for which the company was recognized in 2020 as CCJ’s Innovator of the Year.
Winning Innovator of the Year spurred PTG to create the FR8Focus app, which is designed to provide agility and visibility while reducing time spent paper-shuffling from hours to minutes or even seconds.
And it started with PTG’s asset-based company.
“One major gap in this industry – and we learned this first hand with our asset-based company – is the tie that binds physical to virtual was missing,” Brajkovich told CCJ. “Even with many options available in the market we did not find a good fit that would solve many of our issues, so we went looking for a solid solution.”
