Commercial Carrier Journal has named JLE Industries its 2022 CCJ Innovator of the Year for its deployment of data science that can identify applicants with the highest probability of being successful within the company and its ability to triage driver frustrations early, which allows management to intervene before it leads to driver turnover.
The Pittsburgh-based flatbed carrier is a two-time Innovator. CCJ first recognized JLE Industries in 2018 for developing DriverOS, which has since evolved into a full enterprise resource planning (ERP) system for making decisions and streamlining workflows in load planning, dispatch, safety, fleet maintenance and other areas.
Early last year, JLE made a significant update to DriverOS by adding a mobile app loaded with features to decentralize load planning. The platform gives company drivers and owner-operators their best individual load options by accounting for preferences, goals for earnings, home time, work habits and more.
Getting the right loads to the right drivers is important, but the company puts similar emphasis on ensuring it's hiring the right people.
Tim Tran, vice president of systems and technology, said the carrier generates 95% of its driver applicant leads in house, "so we can constantly test creative ways to optimize our content and control the messaging," he said. Leads are cycled through JLE's direct personal contact system, where a talent onboarding specialist will reach out within 10 minutes of a lead submission, and its automated technology‐driven system follows up via email, text and phone.
Each candidate is scored in real‐time based on data from their application, as well as modeling against current personality fitness tests (PFT) in the fleet.
"Our proprietary recruitment model ranks candidates into quartiles based on the probability of exceeding a minimum retention probability with JLE," Tran added. "Each candidate is then given a TalentClick behavior and safety personality assessment, looking at the motivational fit and coachability of the PFT."
