Create a free Commercial Carrier Journal account to continue reading

Google launches integrated last-mile delivery platform

Paack iPhoneAn example driver experience with Last Mile Fleet Solution customer Paack.Google on Thursday leapt into the final mile with the launch of an integrated suite of mapping, routing and analytics capabilities: Last Mile Fleet Solution from Google Maps Platform and Cloud Fleet Routing API from Google Cloud.

Cloud Fleet Routing API focuses on the route planning phase of delivery and allows operators to perform advanced fleet-wide optimization, enabling them to determine the allocation of packages to delivery vans and the sequencing of the delivery tasks. Natively integrated with Google Maps routes data, Cloud Fleet Routing API can solve simple route planning requests in near-real-time and scale with parallelized request batching. Across this spectrum, customers can specify a variety of constraints such as time windows, package weights and vehicle capacities.

Google Cloud Managing Director of Global Supply Chain and Logistics Industries Hans Thalbauer noted that the pandemic accelerated both e-commerce and the number of deliveries, which were already growing rapidly.

"The increased strain on delivery networks, plus many other factors like driver shortages, poor address data, factory closures and an increase in fuel prices, have impacted delivery time and success,” he added. 

Built on the On-demand Rides and Deliveries mobility solution from Google Maps Platform, which is already used by ride-hailing and on-demand delivery operators around the world, Last Mile Fleet Solution focuses on delivery execution and allows fleet operators to optimize across every stage of the last-mile delivery journey, from e-commerce order to doorstep delivery. 

However, Google Maps Platform Group Product Manager Shalin Mantri said Last Mile Fleet Solution and Cloud Fleet Routing currently does not account for commercial vehicle constraints or low bridge clearance.

"That said, our team is exploring support for commercial vehicle routing, which we would bring to both LMFS and CFR in the future," Mantri added.