We have a lot of cool recognition programs at CCJ, but I have a couple favorites.
I consider our Career Leadership Award without question the most important aspect of my job – a job that often feels like it encompasses billions of other important things.
Awarded annually, CCJ's Career Leadership Award recognizes a trucking maintenance professional for outstanding service in the field. Being able to tell that person's story and recognize them in front of their peers at an annual banquet in their honor at the Technology and Maintenance Council's big annual meeting is the highlight of my year.
But that's a story for another day (late February, actually).
My other favorite is CCJ's Five Flashiest Fleets.
It's a lot of fun to see how fleets approach their external marketing. It's also a nice break from having to hunt down news and relevant sources since these are sent directly to us by fleets.
We get a lot of submissions of trucks that don't feature wild artwork or paint or decal schemes; they're just a basic color – maybe a few colors. But they're bright and clean – and I mean spotless. You can say a lot about your company's professionalism by just showing up to a customer in a truck and trailer that is consistently clean and well maintained. That is a marketing strategy.
