Fleets spend years poring over the science of a truck spec. An axle ratio, aero package – even a change in engine oil viscosity – can lead to big money savings and efficiency gains, but all the general public sees is the cab and trailer. A 10 mpg spec may be a boon for the bottom-line, but to passers by, that aspect of trucking is a giant "meh."
Trucks and trailers are 70-feet of blank canvas with unlimited possibilities for showcasing a company’s heritage, its values and its strengths, and they are a carrier’s most visible – and most mobile – means of marketing. It's an opportunity to tell a story to thousands of people every day.
Since 1978, CCJ has recognized excellence in fleet graphics design and execution among carriers willing to invest in their own imagination.
The judges for this year’s Five Flashiest Fleets, sponsored by 3M, include an 11-person panel from the editorial, art design and marketing staffs of CCJ and fellow Randall Reilly publications Overdrive; Trucks, Parts, Service; Successful Dealer; and Truckers News. Voting was also open to readers.
Each judge scored their favorites out of 100 submitted entries, and scores were weighted to determine a final ranking.
R.E. Garrison Trucking partnered with the Autism Society of Alabama to spread awareness and support those impacted by autism. The Autism Society of Alabama helped ensure the message and photos correctly represented the autism community.
