I was traveling along I-22 between Birmingham, Alabama, and my hometown a few weeks ago when I spotted a sticker on the back of a tractor trailer.
It stood out to me because what I typically see on the backs of these trailers are drivers wanted advertisements. Some companies, like JLE Industries for example, even devote entire conestogas to those recruitment efforts as we all know that the lack of drivers plagues the industry.
Instead of a driver wanted ad, this sticker said, “Powered by McLeod,” and it got me to thinking about how something as simple as a sticker could impact the industry on a larger scale.
Simply put, it’s advertising for a trucking technology vendor. Solera also has a sticker placed on customer trucks that promote its ELD: “Powered by Omnitracs.”
What if camera technology providers did the same thing?
There may be some that do, and I just haven’t come across a tractor trailer that has it posted yet. If that’s the case, maybe more providers should consider the notion to the point of it becoming mainstream.
Why? Because another plague to the industry is nuclear verdicts, and camera providers are all the time boasting the benefit their product has of exonerating trucking companies in such a case.
